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Découvrez l'organisme de formation de Catherine Cheroute, proposant des formations spécialisées service à la personne : aide aux personnes âgées, Aide à la toilette, PRAPE, Gestes et postures mais aussi entretien du logement et du linge ...

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La campagne “effet papillon” de l'ANSP a fait l'unanimité

La campagne “effet papillon” de l'ANSP a fait l'unanimité

Du 4 au 25 avril dernier, l’ANSP a lancé une campagne pour promouvoir les services à la personne. Il y avait un spot TV, Radio et Web, ainsi que quelques apparitions dans la Presse.

Cette campagne de communication avec un petit film inspiré du “Fabuleux Destin d’Amélie Poulain” avait plusieurs objectifs :


- Valoriser les professionnels du secteur services à la personne
- Sensibiliser les particuliers sur les avantages des services à domicile
- Accompagner la démarche de création d’emplois


La campagne mettait en scène  plusieurs personages, tous liés par des services à la personne.
Un effet papillon, très consensuel, pour  rappeler que les services à la personne font partie du quotidien  et  sont un facteur de lien social.


2009/04/30 - Chez-vous.com - 783 visites - commentaires

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